And monthly unique players (MUU) are now 330 million, which is down 5 percent from the same period in 2014. Monthly active players (MAU) dropped back below 500 million to 474 million, which represents a 4 percent year-over-year dip. The Candy Crush company’s daily average players (DAU) were down 3 percent year-over-year to 133 million last quarter. King had a mixed third quarter, but it continues to bleed players as its older hits lose their luster.Īll three of King’s self-identified “key performance indicators” (KPI) are officially trending downward even as Activision gets ready to sign a $5.9 billion check to acquire the mobile giant. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23.
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